The ad was in a women’s magazine and if I remember correctly, was for a perfume. It featured a white woman lying in bed with a black man. The man’s shirtless back was to the viewer, making only his taut, muscular form and powerful-looking arms and shoulders visible. He was faceless, unidentified. The woman looked sultrily at us from over his mysterious form, satisfaction writ large over her features. She had partaken of whatever delights this man had to offer and was smugly, luxuriantly basking in the afterglow.
The ad copy was, “Take a walk on the wild side.”
My teacher used the ad as an example of how marketers can use certain words and images to convey large amounts of information subtly and effectively. A white woman having sex with a black man? How risqué. The implication: be a little like that woman. Spray on that perfume and feel like the kind of girl who has sex with faceless, muscular black men in ritzy hotel rooms because it’s an adventure, a thrill, a risk, something illicitly pleasurable.
These are the semiotics of race. This is why columnists will trip over themselves not to call Lupita Nyong’o or Angela Basset “beautiful”, choosing instead to use terms that call to mind a kind of savage, animalistic magnetism: fierce, striking, edgy, eye-catching. Words like “pretty” and “beautiful” and “cute” are for white women whose bodies and sexualities are not seen as wild, animal, or untamed. Black men are hulking, threatening, thuggish; white men are charming, sexy heartthrobs with hearts of gold. Brown women are exotic, with their “honey-coloured” skin and their “mystical”, “enchanting” beauty, unlike their white counterparts, who are held up as not only ideal, but knowable and safe. White people are beautiful; non-white people are dangerous.
I have been on this site for almost 2 years and I have never ever asked for any money from my followers or from any tumblr users… but I’m getting desperate. I was kicked out of school the last semester (despite being on the Dean’s List) for not being able to pay tuition, regardless of the fact that I did payment plans, financial aid, etc. Now I just got back to school and I am doing well in classes but my father and I are having trouble paying for my tuition. I do not qualify for financial aid for this quarter because I missed the submit date for the next semester and I need to stay in school otherwise I will be homeless (I have a very unique living situation that is extremely stressful)
I have tried everything- getting a job, selling my clothes, my phone and almost selling my laptop as a last resort. If you can donate anywhere from 1-10 dollars on my account I would appreciate it so much.
Please, school is all I have and I can’t afford leaving it again I was barely struggling to live and I need this more than anything!
Even if you can’t donate to me please reblog this so it can spread to others who might!
It’s funny how bad you can feel in the beginning of a break up and then later on…when you’re mad enough..you’ve tried your best and know that it is really over, nothing you will do can bring them back, you just really start to forget. you don’t forget them completely but you remember that you’re the most important thing in your life and your own happiness is what should come first, not someone else’s. The pain that was felt in the beginning slowly fades everyday, until it’s like a little pinch to your heart when you remember, but the realization of everything is very….enlightening to me.
In the beginning I was so sad, in some of the worst pain I’ve ever felt, but now, because I learned so much about myself from this and about my ex and about the world, I feel so much better. Maybe it’s sad to think of losing the strong love I felt before, but I know that he doesn’t deserve it anymore. I know that I don’t need him to justify anything and I can just keep growing into the confident me that I want to be, I can become more independent, and that losing something I depended on so much was something I needed.